Common Typefaces

Here are some well-designed, generally well-respected typefaces (recommended by The Advertising Concept Book by Pete Barry):

Sans-Serif

1. Helvetica
2. Univers
3. Scala Sans
4. Futura
5. Interstate

Semi-Serifs/Slab-Serifs

1. Bodoni
2. Rockwell
3. Clarendon
4. Agfa Rotis Semi

Serifs

1. Garamond
2. Janson MT
3. Minion
4. Caslon
5. Century Schoolbook