"Everywhere URL", Land Rover, Y&R South Africa. Source: http://adsoftheworld.com/media/print/land_rover_everywhere_url. |
Simple can be stunning
“Blood”, American Red Cross, Uber Agency (UK). Source: http://www.adforum.com/creative-work/ad/player/12657937/blood/american-red-cross. |
Clever symbolism
"Infinity", BIC, TBWA Hunt Lascaris, South Africa. Source: https://adsoftheworld.com/media/print/bic_infinity. |
Imply
Play with the medium
"Sheet", Tabasco, Marketway/Publicis, Cyprus. Source: http://adsoftheworld.com/media/print/tabasco_sheet |
Visual metaphors
"Stairs", Sydney Aquarium, M&C Saatchi Sydney. Source: https://www.coloribus.com/adsarchive/prints/sydney-aquarium-stairs-3987305/ |
Turn a negative into a positive
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